Anticipating the future to create value for brands through agile innovation

Anticipating the future to create value for brands through agile innovation

Anticipating the future to create value for brands through agile innovation

A team of innovation specialists who enrich the creative development of new brands, products and services, from concept to completion. Since 1997.

A team of innovation specialists who enrich the creative development of new brands, products and services, from concept to completion. Since 1997.

© Evan Mauduit @RedKids

© Evan Mauduit @RedKids

© Evan Mauduit @RedKids

© Evan Mauduit @RedKids

What we do

What we do

What we do

Skills to build today a desirable and durable future

Skills to build today a desirable
and durable future

  • Future Vision

    How can short-medium-long term trends be integrated into strategies and business models ?

  • Future Vision

    How can short-medium-long term trends be integrated into strategies and business models ?

  • Brand D.N.A.

    What strategies should be put in place to adapt and strengthen sustainable brand genetic code over time ?

  • Brand D.N.A.

    What strategies should be put in place to adapt and strengthen sustainable brand genetic code over time ?

  • Agile Innovation

    How can brand strategies quickly be transformed into new products, services, places and business models ?

  • Agile Innovation

    How can brand strategies quickly be transformed into new products, services, places and business models ?

  • Future Vision

    How can short-medium-long term trends be integrated into strategies and business models ?

  • Brand D.N.A.

    What strategies should be put in place to adapt and strengthen sustainable brand genetic code over time ?

  • Agile Innovation

    How can brand strategies quickly be transformed into new products, services, places and business models ?

How we implement it

How we implement it

How we implement it

Specialized, tailor-made tools to ensure the longevity of brands

Specialized, tailor-made tools to
ensure the longevity of brands

  • Objectivated Trendsetting

    Objectivated cross-forecasting tools with projection ranging from now to 20 years into the future. Agile operational transformation based on measurable results.

  • Objectivated Trendsetting

    Objectivated cross-forecasting tools with projection ranging from now to 20 years into the future. Agile operational transformation based on measurable results.

  • Deep Dream Analysis

    Applied research into the unconscious of brands, collective work to build shared brand visions, then crafted into the right formats, including the creation of Brand Bibles.

  • Deep Dream Analysis

    Applied research into the unconscious of brands, collective work to build shared brand visions, then crafted into the right formats, including the creation of Brand Bibles.

  • A.I. Embedded Accelerated Creativity

    Disruption workshops, combining multidisciplinary tools supported by A.I. to accelerate innovation, implementation and sharpen operationnal decision-making.

  • A.I. Embedded Accelerated Creativity

    Disruption workshops, combining multidisciplinary tools supported by A.I. to accelerate innovation, implementation and sharpen operationnal decision-making.

  • Objectivated Trendsetting

    Objectivated cross-forecasting tools with projection ranging from now to 20 years into the future. Agile operational transformation based on measurable results.

  • Deep Dream Analysis

    Applied research into the unconscious of brands, collective work to build shared brand visions, then crafted into the right formats, including the creation of Brand Bibles.

  • A.I. Embedded Accelerated Creativity

    Disruption workshops, combining multidisciplinary tools supported by A.I. to accelerate innovation, implementation and sharpen operationnal decision-making.

Fields of work

Fields of work

Fields of work

Unique synergies between the industries in which our clients operate

Unique synergies between the industries
in which our clients operate

Beauty & Well-Being

Cosmetics

Fragrances

Hair & Body Care

Spa, Beauty Salons & Fitness

Beauty & Well-Being

Cosmetics

Fragrances

Hair & Body Care

Spa, Beauty Salons & Fitness

Beauty & Well-Being

Cosmetics

Fragrances

Hair & Body Care

Spa, Beauty Salons & Fitness

Wines & Spirits

Still & Sparkling Wines

Spirits & Mixology

No-Low Alcohol & Soft drinks

Brand Homes & Wine Tourism

Wines & Spirits

Still & Sparkling Wines

Spirits & Mixology

No-Low Alcohol & Soft drinks

Brand Homes & Wine Tourism

Wines & Spirits

Still & Sparkling Wines

Spirits & Mixology

No-Low Alcohol & Soft drinks

Brand Homes & Wine Tourism

Consumer Goods & Distribution

F.M.C.G (Fast Moving Consumer Goods)

Food & Agriculture

Hygiene & Homecare

Retail & Travel Retail

Consumer Goods & Distribution

F.M.C.G (Fast Moving Consumer Goods)

Food & Agriculture

Hygiene & Homecare

Retail & Travel Retail

Consumer Goods & Distribution

F.M.C.G (Fast Moving Consumer Goods)

Food & Agriculture

Hygiene & Homecare

Retail & Travel Retail

Luxury & Fashion

Fashion & Haute Couture

Underwear & Accessories

Watchmaking & Jewelry

Homes, Interiors & Tableware

Luxury & Fashion

Fashion & Haute Couture

Underwear & Accessories

Watchmaking & Jewelry

Homes, Interiors & Tableware

Luxury & Fashion

Fashion & Haute Couture

Underwear & Accessories

Watchmaking & Jewelry

Homes, Interiors & Tableware

Food Service & Hospitality

Hospitality & Destinations

Restaurants, Bars & Cafés

Social Catering

Education

Food Service & Hospitality

Hospitality & Destinations

Restaurants, Bars & Cafés

Social Catering

Education

Food Service & Hospitality

Hospitality & Destinations

Restaurants, Bars & Cafés

Social Catering

Education

Culture & Events

Museums, Arts & Entertainment

Events, Conferences & Trade Shows

Cities Branding

Sport

Culture & Events

Museums, Arts & Entertainment

Events, Conferences & Trade Shows

Cities Branding

Sport

Culture & Events

Museums, Arts & Entertainment

Events, Conferences & Trade Shows

Cities Branding

Sport

Connection & B2B

N.T.I.C. (New Technologies for Information & Communication)

Transportation

Real Estate

Business to Business & Services

Connection & B2B

N.T.I.C. (New Technologies for Information & Communication)

Transportation

Real Estate

Business to Business & Services

Connection & B2B

N.T.I.C. (New Technologies for Information & Communication)

Transportation

Real Estate

Business to Business & Services

References

References

References

Delas Frères

Delas Frères

Delas Frères

Dior

Dior

Dior

Château de Versailles

Château de Versailles

Château de Versailles

Domaine de Panéry

Domaine de Panéry

Domaine de Panéry

Baccarat

Baccarat

Baccarat

Chandon

Chandon

Chandon

Fiabila

Fiabila

Fiabila

Domaine des Massifs

Domaine des Massifs

Domaine des Massifs

Au Pré !

Au Pré !

Au Pré !

LVMH Groupe

LVMH Groupe

LVMH Groupe

Parnasse

Parnasse

Parnasse

GL events

GL events

GL events

Christofle

Christofle

Christofle

Ville de Mulhouse

Ville de Mulhouse

Ville de Mulhouse

Guerlain

Guerlain

Guerlain

About Us

About Us

About Us

Founded in 1997, Loeb Innovation specializes in accelerated innovation consulting

Over the years, we have strengthened two beliefs:

  1. Machines do not invent what does not exist. Building on Artificial Intelligence to accelerate the innovation process, our experienced intergenerational team strives to create what does not yet exist.

  2. The lasting success of an offer relies on a brand platform that is both desirable and durable. Equipped with proprietary tools, we formalize intuitions of the future to anticipate the desires and dreams of tomorrow.

With the support of an agile, intergenerational, commando-style team

An highly specialized team working at the highest level in senior management, marketing, research and innovation. Loeb Innovation moves with a simple conviction: innovation is built with Gen X experience and rigor, then gains momentum through Gen Z energy and entrepreneurial drive.


Embodying strong convictions and enduring values


The pursuit of excellence, absolute confidentiality, unbridled creativity, and freedom of thought are the core values of Loeb Innovation's missions.


80% of Loeb Innovation's clients have been loyal to the company for over 10 years.

Contact Us

Contact Us

Contact Us

Modern building with balconies and autumn foliage.
Modern building with balconies and autumn foliage.
Modern building with balconies and autumn foliage.

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