Mythic Value

Build preference and differentiation
By revealing your brand's hidden treasures

Mythic Value draws on a cultural corpus of universal human constants. Myths, tales, legends, literature, and rituals form a stable grammar that can be understood across eras and cultures.

We studied thousands of stories, myths, and the major narrative architectures of cultural brands to extract what transcends them all. Motifs that resist contexts, cultural levels, eras, and fashions.

This foundation allows us to create preference and difference. It provides a method for qualifying, measuring, and then translating narrative power into concrete brand, product, and service strategies.